in ,

Facebook එකට බොරු news දාල සල්ලි හොයපු කාලේ ඉවරයි

ෆේස්බුක් සමාගම සිය වෙබ් සේවය ඔස්සේ හුවමාරු කෙරෙන ප්‍රවෘත්තිවල නිරවද්‍යතාව විමසීමට ඉන්දියාවේදී විශේෂ වැඩසටහනක් දැන් දියත් කොට තිබේ. ප්‍රවෘත්තිවල නිරවද්‍ය තාව පරික්ෂා කිරිමට ෆේස්බුක් සමාගම බුම් (BOOM) නම් ස්වාධීන ජනමාධ්‍ය ව්‍යාපාරයේ සහය ලබා ගනී. එම ආයතනය. තොරතුරුවල නිරවද්‍යතාව පරික්ෂා කිරීම පිණිස වෙන ජාත්‍යන්තර ජාලයේ (Inter national Fact Checking Network) සහතිකලත් ආයතනයකි.
ඇමෙරිකාව හැරුණු විට ලොව වැඩියෙන්ම සක්‍රිය ෆේස්බුක් ගිණුම් හිමියන් සිටින රට ඉන්දියාවයි. එම සෙනග විසි කෝටි හතළිස් ලක්ෂයක් හෙවත් මිලියන 240ක් පමණ
වෙයි. එම සෙනග අතර අසත්‍ය ප්‍රවෘත්ති (Fake News) පැතිරී යාම වැළැක්වීම පිණිස ෆේස්බුක් සමාගම මෙම ව්‍යාපෘතිය දියත් කර ඇතැයි ෆේස්බුක් සමාගම සිය නිල බලොග් අඩවියෙන් (newsroom.fb.com) දන්වා සිටියාය.


ෆේස්බුක් ජාලය ඔස්සේ වැරදි සහ නොමඟ යවනසුලු පුවත් පැතිර යාමෙන් 2016 ඇමෙරිකානු ජනාධිපතිවරණයේදී ඩොනල්ඩ් ට්‍රම්ප් අපේක්ෂකයාට වාසියක් වුයේය යන්න දැන් පිළි ගැනේ. රුසියානු ආණ්ඩුව, ෆේස්බුක් සමාජ ජාල ඔස්සේ කළ සංවිධානාත්මක වැඩ නිසා ඇමෙරිකානු ජනාධිපතිවරණ සමයේ එරට ජනතාවගේ අදහස් වෙනස් කර ඇතැයි ෆේස්බුක් සමාගම, පසුගිය 2017 සැප්තැම්බර් 06 වැනිදා පිළි ගත්තේය. ඒ රුසියානු ආණ්ඩුව විසින් පවත්වා ගෙන ගිය ව්‍යාජ ෆේස්බුක් ගිණුම් 470 ක් සොයා ගෙන අක්‍රිය කළ බව ඇමෙරීකානු සෙනෙට් සභාවට දන්වමිනි. එසේම මෙම මැතිවරණ ව්‍යාපාරයේදී ඩොනල්ඩ් ට්‍රම්ප්ගේ මැතිවරණ ව්‍යාපාරය මෙහෙයවූ කේම්බ්‍රිජ් ඇනලිටිකා සමාගමට ෆේස්බුක් ගිණුම් මිලියන 50කගේ තොරතුරු විකුණා ඇතැයිද හෙළිවිණ. ඒ වෙනුවෙන් පසුගිය අප්‍රේල් 10 වැනි දා සහ 11 වැනිදා ෆේස්බුක් ප්‍රධානී මාක් සකර්බර්ග් ඇමෙරිකානු සෙනෙට් සභාව හමුවේ සාක්ෂි දුන්නේය.  වසර 2019 දී පැවැත්වීමට නියමිත ඉන්දීය මහා මැතිවරණයේදීත්
මෙවැනි නරක තත්වයක් ඇති වෙන්නට ඉඩ තිබේ. එම මැතිවරණ අපේක්ෂකයින් අරභයාද වැරදි පුවත් පළ කොට අනර්ථයක් කිරිමේ හැකියාව තිබේ. එය වැළැක්වීම මෙම තොරතුරුවල නිරවද්‍යතාව පරික්ෂ කිරිමේ ව්‍යාපෘතියේ මුඛ්‍ය පරමාර්ථයයි. මේ යටත්තේ මුලින්ම ඉංග්‍රීසි භාෂා වෙන් ප්‍රසිද්ධ කෙරෙන පුවත්වල


නිරවද්‍යතාව විමසා බැලේ. මෙහිදී බූම් ආයතනයේ පරික්ෂකයින් (fact -checkers) විසින් පුවත් කියවනු ලැබීමෙන් පසුව එය අසත්‍ය (fale), අඩමාන (mixture). සත්‍ය (true)
හෝ වර්ග නොකෙරේ (not rated) යන වර්ගීකාරක ආකාර අතරින් එකකට සලකුණු (flag) කෙරේ. මෙසේ යම් පරික්ෂකයෙක් අසත්ය ලෙස සලකුණු කරන ප්‍රවෘත්තියක් වෙතොත් එසැණින්ම එය නැවත නැවත ප්‍රචාරයට එක් කිරීම හෙවත් නිවුස්ෆීඩ් සේවා වෙත එක් කිරිම 80% කින් අඩු කෙරේ. ඉන් පසුව මහජනයාටත්, එම පුවත් සපයන වෙබ් සේවයේ පරිපාලකයින්ටත් එය දන්වයි. එසේ දන්වන්නේ එම පුවතට අදාළව වෙනත් තැන්හි පළ කොට ඇති. සත්‍ය යැයි වර්ග කරන ලද පුවන්ද සමගය. එවිට සාවද්‍ය පුවත් ඉවත් කිරීමට හෝ සංශෝධනය කිරීමට හෝ පුවත් පළ කරන්නන් වැඩ කළ යුතුය. එසේ නොකොට අසත්‍ය පුවත් නැවත නැවත පළ කරන වෙබ් අඩවියක් වෙතොත් එම වෙබ් අඩවියෙන් එක් කෙරෙන පුවත් නැවත ප්‍රචලිතවීම හැම අතින්ම අවුරාලයි. එසේම එම වෙබ් සේවා වෙත කෙතරම් සෙනගක් බැඳී සිටියද, ඒවායේ ඇති වෙළද දැන්වීම් සියල්ලම ඉවත් කෙරේ. එවිට එම වෙබ් අඩවිවල ආදායම සම්පුර්ණයෙන්ම නැතිව යයි. ෆේස්බුක් සේවයේ ප්‍රයෝජනය ලබමින්, වෙළඳ දැන් වීම් ආදායමලබා, අනර්ථකාරි ලෙස අසත්‍ය පුවත් පැතිරවීමට ෆේස්බුක් සේවයෙහි ඇති ඉඩ මින් සපුරා වැසී යයි.
By Chanuka Wijesundara

මේ ලිපිය බෙදාගන්න
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  1. මරු නියම ලිපියක් ..ගොඩක් වටිනවා.. මේවගේ තවත් ලිපි පලකරන්න ..ස්තුත්යි

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